Skip to main content
CheckTown

UTM Link Builder

Build UTM-tagged URLs for campaign tracking

Enter a URL and UTM parameters

Your tagged URL will appear here as you type

Learn More

UTM Link Builder: Track Campaign Performance

Build UTM-tagged URLs for Google Analytics campaign tracking.

What Are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL to track the effectiveness of marketing campaigns in analytics tools like Google Analytics. They identify where traffic came from, what medium was used, and which specific campaign drove the visit.

4 min readRead full guide